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Elizabeth P. Elders

Director of Media and Editorial Operations

Liz connects the organization’s message, audience, and publishing plans through clear, engaging editorial work.

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Elizabeth P. Elders, staff portrait
Brand and editorial strategyTHE GREMINGER GROUP

About Liz

Liz focuses on the relationship between a strong idea and the way an audience encounters it. As a member of the staff, she supports brand positioning, editorial planning, campaign concepts, and content development. She helps identify the message at the center of an assignment and shape it into material that is useful, engaging, and appropriate for its setting. Liz works closely with communications and strategy to keep creative choices connected to the organization’s goals, while checking factual claims and maintaining a clear distinction between reporting, opinion, and promotional content.

Editorial planningBrand messagingContent and campaign development

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